Volume 1, Issue 15

APPLICATION ARTICLE

We have just completed an application article whereby our Entertron Integrator - MBH Engineering Systems of Lynnfield, MA. retrofitted Elite-2000 ePLCs at a wire manufacturer, replacing a Panel Mate display with the Beijer 10.4" H series color display. more >>>

We are always looking to present our customer's applications. The advantages of doing an application article are as follows:

1. There is no cost to develop the article and no cost to host the article.

2. Your web site and / or email address are included in the article for those interested in contacting you directly.

3. We develop the article, with your assistance, so that we may include key words specific to your company and application. Our goal is to create an article that will be indexed by the major search engines in such a manner as to benefit your company.

Some of our past articles have received favorable indexing with specific search terms.

Our goal is to generate similar results for any article we develop. Please note that we may not be successful in generating favorable indexing with all articles due to search term popularity and search engine algorithm modifications.

Our application page is also well indexed with the Google search engine:

If you are interested in participating, please email your reply to plcs@entertron.com with your information.

ENTERTRON ADVANTAGE

Over the last two years, Entertron has developed a different approach to selling other vendor products that enhance our primary ePLC product. In the past, we have private labeled these products whereby we would purchase directly from the vendor and resell under the Entertron name. Due to collapsing prices, specifically in the touch screen market, we were unable to generate the margins required to justify our continued course.

Rather than abandon the market all together, not to mention the favorable indexing we have generated in such terms as "plc touchscreen" and "touchscreen plc", we decided that instead of selling the product directly, we would become another marketing vehicle for our vendors.

Starting in 2005 we transferred all of our operator interface and touch screen customers' accounts to our vendors, whereby our customers would be directly billed by the vendor. We now act as a manufacturer's "master" representative for these products. The only difference to the customer is that they now have two invoices to pay (the PLC invoice from Entertron and the interface invoice from the vendor) There are several advantages to this approach:

1. The customer still receives direct support from Entertron as previous to the change, thus the vendor is not incurring any additional cost associated with selling product.

2. All ordering is done through Entertron. When customers order controllers and screens, we order the screens on their behalf, and they are directly billed by the vendor.

3. The customer receives a better price than what Entertron would have been able to offer

4. The vendor earns a better margin in that their selling price to the end customer is higher than it was to Entertron.

5. The vendor receives additional marketing efforts, including favorably indexed search terms at no additional cost or effort to them.

Note - All operator interface and touch screen vendors accept major credit cards. Account status is at the discretion and review of the vendor. Entertron is not involved in this process.

Therefore, this approach has been a win, win scenario for everyone involved...The OEM gets a better price, the vendor earns a better margin.

As a manufacturer that markets its products worldwide, we are able to utilize our existing marketing tools to promote these products in the same manner. As a result, we have received inquiries worldwide. As a "master rep." we are not limited by territory to promote our vendor's products.

Entertron does receive orders for screens that do not use an Entertron ePLC, however, there are advantages to using the Entertron products in your application, rather than one of our competitor's PLCs.

When you purchase an Entertron ePLC and operator interface / touch screen, we include at no additional cost the interface cable. This is typically a $50 - $70 item for other PLCs. For OEMs, purchasing in quantity, this is a decent savings.

The products and vendors we market can be found through the following links:

www.entertron.com/opint.htm

www.entertron.com/touchscr.htm

www.entertron.com/peripherals.htm

Should you have any questions or are interested in learning more about what Entertron can do for you, feel free to email us or contact us directly by telephone to discuss your application.

If you have missed an issue of Entertron Intelligence, not to fear, you can view past issues on our web site.

Any general questions, not related to one of our subjects can be emailed to us at plcs@entertron.com and in the subject area type in "entertron intelligence question"

If you decide that you do not want to receive our monthly newsletter, email us at plcs@entertron.com and in the subject area type "please remove from list" and we will honor your request.